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Across the globe, about 40,000 founders close and announce venture rounds globally. Based on industry estimates, in a given year, 1m+ founders try to raise venture capital, and a total of 70,000+ rounds are closed. After studying data from thousands of active raise processes, our team at Metal has picked up on the same recurring pitfalls that most founders run into. The below fundraising playbook is designed to help resellers support founders with the right tools and skills to avoid these pitfalls.

Identify "Likely" Investors

Use industry data and off-market intelligence to identify the “most likely” investors.

Build Calendar Density

Use software-driven relationship intelligence to identify the right introduction pathways to specific firms.

Manage the Pipeline

Build and manage the investor pipeline in ways that optimise for process velocity, which shows up in data as the biggest predictor of a successful raise.

Manage Investor Relations

Use investor updates as a way for founders to create demand in current or upcoming investment rounds.
With the above four focus areas, resellers and service providers can play an instrumental role in running the right process for founders, and in providing ongoing value-add that can help retain founders post close.