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# Track Fundraising Intent

Monitor the people and activity around fundraising to identify founders who may be preparing to raise before they announce it publicly.

## Who to Monitor

<CardGroup cols={3}>
  <Card title="Founders and Co-Founders" color="#7765C5" icon="users">
    Follow CEOs and founders of technology companies that match your ideal customer profile.
  </Card>

  <Card title="VCs and Angels" color="#8978C9" icon="landmark">
    Follow investors whose activity may reveal companies entering the fundraising market.
  </Card>

  <Card title="Influencers and Dealmakers" color="#A696D0" icon="link">
    Watch people who connect founders, investors, accelerators, and other members of the startup ecosystem.
  </Card>
</CardGroup>

## Where to Look

<Steps>
  <Step title="LinkedIn and X">
    Watch follows, comments, posts, company updates, and conversations related to investors or fundraising.
  </Step>

  <Step title="Company milestones">
    Look for product launches, meaningful revenue progress, or founders emerging from stealth.
  </Step>

  <Step title="Fundraising timing">
    Track accelerator demo days and investor updates that may indicate less than 12 months of runway.
  </Step>

  <Step title="Team changes">
    A new finance or strategy hire may indicate that a company is preparing for its next round.
  </Step>
</Steps>

## Turn Signals Into Prospects

<Steps>
  <Step title="Build a watchlist">
    Create a list of founders, investors, accelerators, and connectors relevant to your customer profile.
  </Step>

  <Step title="Record the signal">
    Note the activity that suggests a possible raise and the date it appeared.
  </Step>

  <Step title="Confirm the timing">
    Review the company’s milestones, runway indicators, recent activity, and hiring before reaching out.
  </Step>

  <Step title="Reach out with context">
    Use the observed signal to begin a relevant conversation instead of sending a generic sales message.
  </Step>
</Steps>


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