> ## Documentation Index
> Fetch the complete documentation index at: https://metal-reseller.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Experiment with Growth Plays

Test several customer acquisition channels. Begin with current and previous clients because these relationships usually convert faster and can produce useful case studies.

## Play 1: Grow From Your Existing Client Base

<Card title="Start With Existing Relationships" color="#7765C5" icon="users">
  * Introduce Metal to current clients who are preparing to raise.
  * Re-engage previous clients who may raise again within 12 to 24 months.
  * Ask satisfied founders to introduce relevant founders from their network.
</Card>

## Play 2: Win New Clients

<Card title="Build New Founder Relationships" color="#8978C9" icon="megaphone">
  * Publish practical fundraising advice on LinkedIn and X.
  * Follow up with relevant founders who engage with your content.
  * Explain how your service and Metal make fundraising more structured.
  * Host webinars, workshops, or office hours for founders preparing to raise.
</Card>

## Play 3: Scale Through Partners

<Card title="Work With the Startup Ecosystem" color="#A696D0" icon="handshake">
  * Build referral relationships with accelerators and incubators.
  * Work with angel networks, startup lawyers, accountants, and co-working spaces.
  * Create joint case studies and co-branded material with Metal.
  * Run shared webinars to reach founders outside your existing network.
</Card>

<Info>
  Begin with existing-client opportunities, document the results, and use those results to support new-client and partner-led growth.
</Info>


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